+ CONCEPT VIDEOS
"When you find a lone nut doing something great, have the guts to be the first one to stand up and join in."
Let’s watch a movement happen, start to finish, in under 3 minutes.
The first follower transforms a lone nut into a leader.
If the leader is the flint, the first follower is the spark that makes the fire.
The second follower is a turning point: it’s proof the first has done well. Now it’s not a lone nut, and it’s not two nuts. Three is a crowd and a crowd is news.
A movement must be public. Everyone needs to see the followers because new followers emulate followers — not the leader. Now here come two more, then three more. Now we’ve got momentum. This is the tipping point! Now we’ve got a movement!
If you are a version of the shirtless dancing guy, all alone, remember the importance of nurturing your first few followers as equals, making everything clearly about the movement, not you.
Leadership is over-glorified.
It was the first follower that transformed a lone nut into a leader.
The best way to make a movement, if you really care, is to courageously follow and show others how to follow.
When you find a lone nut doing something great, have the guts to be the first person to stand up and join in.