More about VerifiedHuman

VerifiedHuman for content creators

Human-led production, generated elements, and the Replacement Principle.

The VerifiedHuman mark helps audiences recognize human-led production across writing, images, audio, and video. Start with the Standard for Content Creators and its definitions.

Your commitment

I represent my content to be my (or my team's) intellectual property, essentially produced by (a) human(s) and not by generative AI.

The central question is: Who produced it?

Look at the whole work and its parts

A video, newsletter, podcast, or campaign combines many decisions. Your point of view, structure, pacing, and voice should shape the finished work.

AI can help with research, transcription, caption formatting, metadata, and other production tasks. When it supplies creative material, VH3 requires substantial human transformation and integration. Assembling generated outputs with minor edits does not qualify.

The Replacement Principle

If you replaced every AI-generated element with a placeholder, would the creative vision still hold together?

Look for the human work that connects the parts. If all that remains is prompts and approvals, the production falls below the standard. This gut-check supports the VH3 requirements; it does not replace them.

The definitions explore the principle and give examples.

Tell audiences what they are seeing

Credit the people involved and explain significant AI contributions. Be specific about which work the mark covers. A claim about production does not automatically certify a generated voice as a human performance.

Use AIU (AI-Unknown) when a source’s human or AI origin is unclear. The production must still meet the standard.

Make your commitment.

Read the standard for your field, then put your name behind it.

Choose your standard